December 2018 experts Feature Health & Fitness In Print industry buzz industry outlook industry trends Tech

State of the Union: 2019 Industry Outlook

State of the Union: 2019 Industry Outlook

Health leaders recap 2018 and make predictions for the yr forward. 


Ellen Latham, Co-Founder, Orangetheory Health

What are you proud to have completed this yr? Opening our 1,000th studio within the brief eight years we’ve been franchising was an enormous milestone. In the present day, we’re already at 1,150 places. Additionally, bringing our know-how to the subsequent degree in sure areas was key.

What classes did you study in 2018? The continual dialog round our function — which is “to offer individuals an extended and extra vibrant life” — is one thing we need to all the time remind our community to assume and speak about. With our “Extra Life Marketing campaign” we’ve had the privilege of sharing so many life-altering tales from our members. What was eye-opening to me is how dramatic a few of these tales have been. We truly had a member donate a kidney to a different member who couldn’t discover a match. That’s life altering.

What are your organization’s objectives for 2019? Our objectives are many, however examples embrace: open 250 extra studios; introduce our superb new know-how; and enter the worldwide market with nice gusto. Opening up studios in Dubai, Saudi Arabia, Australia and Spain — simply to call a number of — the place the exercise is carried out in several languages creates a objective of mastering what you do globally. We’re placing nice efforts into this endeavor.

What tendencies do you anticipate shall be paramount within the industry in 2019? Health tendencies will probably be about outcomes, and never gimmicks. Prime-notch know-how that measures particular outcomes will probably be in demand. We’re excited we’re main the health development with regard to know-how and the way it’s used to measure outcomes. I consider extra stretch and packages that provide physique launch might be engaging.


Jim Worthington, Proprietor, Newtown Athletic Membership

What are you proud to have completed this yr? Throughout 2018 we launched the most important enlargement in our historical past after a two-year exasperating delay because of authorities approvals for elements of the undertaking. We’re properly on our solution to completion of part certainly one of this three-phase undertaking. This challenge options the event of the up-and-coming boutique fashion studio idea inside high-end, big-box golf equipment, which we view as the subsequent new wave for this class of golf equipment.

What classes did you study in 2018? Due to the numerous delays on our Breaking Boundaries Enlargement venture, which we began planning over six years in the past, we realized our imaginative and prescient — though properly forward of the curve on the time — continues to be within the entrance of the road with present innovation within the membership boutique idea. Sadly, our early imaginative and prescient was pressured to offer option to problems with timing and implementation. Execution is a way more troublesome facet of improvement than one typically anticipates. Nonetheless, we really feel we’re nonetheless forward of the curve.

What are your organization’s objectives for 2019? In 2019 we glance to transition from opening part one in every of our main enlargement to elevating our members’ consciousness that offering this excessive degree of service and facility comes at a price, not solely to us, but in addition to them. We’ll attempt to interrupt the glass ceiling of notion of worth versus worth. As a membership, we’re competing with nobody in our geographic space, we’re in our personal class of a luxurious/hospitality expertise. Our objective will probably be to teach our members and the group that the worth of what we provide incurs a good charge commensurate with the product we offer.

What developments do you anticipate will probably be paramount within the industry in 2019? I feel virtually with out exception everybody will agree know-how is a development that may permit us to implement extra environment friendly service supply, monitor member engagement and supply alternatives each inside and out of doors of the membership, for instance, member recognition, stay streaming, and so on.


Greta Wagner, Government Director & EVP, Chelsea Piers Connecticut

What are you proud to have completed this yr? We did an in depth restructuring of our senior and training management group over the previous 12 months. It was a serious enterprise and a stress level for each the enterprise and for me. We’ve stabilized, and I be ok with the long-term technique, path of the group and the individuals who will assist us attain our long-term objectives. We now have unimaginable bodily crops, nevertheless it’s our individuals who deliver our mission to life.

What classes did you study in 2018? The panorama of our nation and industry is altering, nevertheless it’s essential to not lose contact together with your precept values and the rationale all of us do what we do — assist individuals lead wholesome, productive and affluent lives which allows them to contribute positively to their communities.

What are your organization’s objectives for 2019? We’ll proceed to increase our model, Chelsea Piers Health. Our first location opened this previous June in Brooklyn and we re-branded The Sports activities Middle in our Manhattan location as Chelsea Piers Health. Further places within the Tri-state space are being surveyed. We may even proceed to reinvest in our present places and fine-tune, replace and give attention to our member engagement initiatives.

What tendencies do you anticipate shall be paramount within the industry in 2019? I’ll be maintaining a tally of know-how and the brand new gamers in our market. On-line platforms, digital coaching, out there apps, wearables and synthetic intelligence will proceed as a outstanding dialogue matter. Actual-world vetting of the services is necessary; know-how for simply the sake of getting the newest and biggest isn’t value a lot. Having a transparent understanding and the best individuals concerned within the means of exploring is crucial to instituting a brand new platform or service.


Jon Brady, COO, Midtown Athletic Golf equipment

What are you proud to have completed this yr? We have now capped membership at our flagship Chicago membership and have needed to set up a ready listing for membership. We proceed to be very lively in our communities and have been massively profitable in elevating funds for numerous charities, together with our MindStrong occasion in Montreal, the place we companion with the Jewish Basic Hospital to boost cash and consciousness of pediatric psychological well being. This yr we raised over $1 million that may assist to serve youth in Montreal.

What classes did you study in 2018? We have now, sadly discovered that the know-how options for managing our companies are usually not maintaining with shopper demand or expectation and that we as an industry must be in search of platforms that higher meet our member wants. Whereas there are a plethora of merchandise and apps, options and devices, only a few of them are designed to work inside an present ecosystem. The ecosystem must be relooked at and configured to satisfy not solely present demand, but in addition future expectations of extremely numerous shopper teams.

What are your organization’s objectives for 2019? To ship transformative renovations in chosen golf equipment as per our Chicago membership mannequin, in addition to studying the right way to greatest use the info we have now entry to, to offer providers and product suggestions to our members, thereby enhancing the member expertise. 

What developments do you anticipate might be paramount within the industry in 2019? The continued improve in group coaching and the expectations of experiential performances from instructors and amenities. The problem find, creating and securing expertise in all points of the enterprise, notably in tennis and health teaching. Additionally, the event of digital actuality and synthetic intelligence applied sciences.


Mark Ryan, VP of Member Expertise, VillaSport Athletic Membership and Spa

What are you proud to have completed this yr? We’re proud to have continued our progress in 2018 by increasing into Northern California with the opening of our San Jose location and the groundbreaking of our membership in Roseville. Moreover, we efficiently examined a number of new choices to reinforce our member expertise, together with a dynamic private coaching program, thrilling member engagement occasions, premium membership advantages, and amenities enhancements which have had a significant influence.

What classes did you study in 2018? Because the industry continues to develop and shoppers are provided an growing quantity of health and way of life choices, members are demanding larger worth from their membership. We will do a greater job to additional perceive and serve our members’ wants with a view to create a extra personalised expertise. With the rise within the loneliness epidemic in America, it’s crucial we join with our member group by means of our membership packages, together with group train courses, small group coaching, aggressive leagues, and social golf equipment and occasions. Our individuals and our tradition are our biggest belongings. As such, it’s paramount we proceed to develop staff who’re extremely enthusiastic about serving others and making a distinction in individuals’s lives.

What are your organization’s objectives for 2019? With the maturing of our present golf equipment and continued enlargement into new markets, our aim is to effectively function and successfully develop our enterprise. We’ll introduce new know-how to reinforce our members’ experiences, notably within the areas of particular person and small group coaching, group train and social programming. Worker improvement and retention of prime expertise shall be important areas of focus in 2019, with the implementation of an internet studying administration system designed to enhance the standard and supply of worker coaching. Our individuals are important to the VillaSport mission, which is to be the perfect a part of our members’ day via partaking hospitality and exceeding expectations.

What developments do you anticipate will probably be paramount within the industry in 2019? The adoption of latest know-how shall be necessary towards fueling member engagement each in and away from the membership’s 4 partitions. From biometric measurement and wearable tech; to providing distant entry to group courses; to delivering a customized digital expertise that permits members to schedule courses and periods based mostly on their preferences, coach or teacher compatibility, and different members’ critiques and proposals; to offering platforms for social engagement inside the membership group, I anticipate that leveraging these and different tendencies will play a key position in how nicely we maintain our members motivated and engaged. Additionally, the continued progress of boutique studios and health communities in our markets is one thing we’re watching intently, as we’re innovating with small group coaching and group train programming to satisfy this demand.


Ralph Rajs, SVP of Operations, Leisure Sports activities, Inc.

What are you proud to have completed this yr? This yr, we got down to scrutinize each expense line within the golf equipment and on the company workplace. We went by way of each contract and settlement we had and requested: Do we’d like it? Is it value efficient? And, can it’s renegotiated? We have been capable of finding substantial financial savings that didn’t have an effect on the member expertise or the associates’ capacity to do their jobs. I’m pleased with the train and the result.

What classes did you study in 2018? The most important lesson I discovered in 2018 is the facility of staying constructive even within the face of disruption and uncertainty. In enterprise and in life, issues are always altering. I discovered my outlook and constructive response to vary are an important a part of efficiently main a workforce and sustaining my very own well-being.

What are your organization’s objectives for 2019? One in every of Leisure Sports activities’ objectives for 2019 revolves round labor administration. Confronted with escalating labor prices, our problem is to take care of our present labor ratios whereas attracting prime expertise and sustaining our very excessive service requirements. It has pressured us to rethink how we employees, how we program and the way we on-board new associates. Our aim is for each division supervisor to be an professional at using labor administration instruments and creating the smooth expertise to handle their individuals and prices.

What tendencies do you anticipate shall be paramount within the industry in 2019? Inside each membership’s communities, there are distinctive micro-trends occurring. In a whole lot of methods, these are extra essential than any macro-industry developments. Holding tabs on how the group demographics are altering is one instance. This makes us take a look at how we market, promote and program a membership. How members use the membership is altering in all of the golf equipment, however not all are altering in the identical method. So actually understanding the developments in a selected space is the primary problem. Then overlaying that on the higher health industry tendencies is our name to motion.

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