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I didn’t know you did that @howardlake

I didn't know you did that @howardlake

I handed this print store window sign up London just lately, simply after I’d completed operating a course on the right way to construct your private model within the charity sector. It made me assume: is my private model nonetheless clear? Do present and potential shoppers know what I do, and the alternative ways by which I’d assist them?

Having labored in fundraising for 30+ years, from pre-digital days (sure, I can keep in mind sending my first e mail on an Oxfam Volkswriter Deluxe) to at the moment when ‘digital’ is a superfluous time period, my providers have modified and developed significantly.

My important focus stays on publishing UK Fundraising, this website, however there are fairly a variety of providers I additionally present, and which I get requested to offer. A few of these have the identical title (consulting and coaching, as an example) however their nature is altered. Others are totally new areas for me.


14 methods I’d assist your organisation

So right here, partially for my very own sense of rationalising what I now do but in addition for these of you who may profit from them, is my present listing of providers.


1. Social reporting from conferences

In case you run a serious occasion or convention, how good are you at pulling collectively all of the content material that will get shared earlier than, throughout or after the occasion? Wouldn’t all that content material, managed nicely, supply a helpful useful resource to exhibit what you do? And be helpful in selling future occasions? And is there content material that you simply didn’t handle to seize your self since you have been too busy operating the occasion?

That’s what I do for organisations like Blackbaud and their bbcon uk occasion and the Useful resource Alliance the place I’ll be masking the Worldwide Fundraising Congress in October.

It’s a set of expertise I’ve honed over 20+ years, reporting on fundraising conferences for UK Fundraising. Again in 1997 I reported ‘reside’ by way of e-mail updates to the FundUK e mail record I ran then from my first Worldwide Fundraising Congress in Holland. Now I mix photographs, video, sound, and content material from delegates and occasion organisers, and package deal them to share or amplify by way of social channels.

Having in depth attain myself amongst fundraisers signifies that this content material reaches a few of the meant viewers, maybe greater than the occasion organiser by itself.

I additionally present coaching in social reporting too so that you simply or your colleagues can benefit from your personal conferences and occasions (see under).

Ask me about social reporting out of your occasion or about coaching on this talent.


2. Chairing occasions

I get requested to chair dialogue panels at occasions now and again, and luxuriate in combining studying from different practitioners and serving to them share their expertise and information with an viewers eager to study from them.

I’m signed as much as the pledge not to participate in all-male panels, so shall decline invites to take action. To go additional, I can all the time encourage convention organisers to decide on another person to chair or participate in a panel, and would direct you to the precious ‘Nice charity audio system‘ useful resource.

Ask me about chairing an occasion.


three. Serving to corporations with their charity shoppers

In addition to working with charities and social enterprises I typically get requested to coach or advise an organization’s charity shoppers.

These programs have included for instance:

• an introduction to fundraising and the position of fundraisers. One tech firm needed to make sure their new employees had an up-to-date overview of what fundraising concerned, who turns into a fundraiser, and present points affecting the sector.

I often invite visitor audio system to those for instance a variety of experiences.

• the present state of utilizing digital instruments for fundraising. A Romanian financial institution, for instance, sponsored a day of this to assist all its charity shoppers grasp a few of the alternatives out there to them.

• I additionally helped a funder by coaching its charity grant recipients in tips on how to increase their fundraising from the general public, and find out how to reveal influence.

Ask me about serving to your charity shoppers.


four. Serving to corporations with their digital presence

Fundraising corporations ask for recommendation on how their web site and social media presence and use could be improved. What are they doing fallacious? What might they do higher?

I assist by taking a look at their technique and what they presently do with digital channels and messages. I assist map out the fundraising sector, or the actual niches they hope to focus on, and recommend methods through which they could craft their message and content material and ship it to their meant viewers.

Typically this work is throughout all their digital channels. Typically it’s simply recommendation on how they will make extra of their social media channels.

Ask me about assist together with your firm’s digital presence.


5. Serving to corporations, particularly startups, enter the charity sector successfully

If your organization has a services or products to profit the charity sector, and that’s fundraising-related particularly, I ought to be capable of help you to succeed in your viewers.

Typically it’s merely by way of editorial on UK Fundraising, however different shoppers have benefited from recommendation on the place to get observed, consciousness of rivals, how charities make selections, the size of the market they’re specializing in, and different points. 

Ask me about assist for startups.


6. Fundraising Camp

I launched Fundraising Camp in 2013, intending it to be a extra helpful and interesting various to conventional fundraising conferences. Based mostly on the unconference mannequin, we get 40-60 fundraisers collectively for the day and be sure that they study and share their experiences with one another on the subjects, challenges and questions that matter to them most.

We’ve run over 25 of those occasions, particularly in cities that don’t get their justifiable share of fundraising conferences and workshops, like Peterborough, Chichester, Llandudno, Chatham, York, Stirling and Canterbury.

We run these publicly, however all the time search for a donated venue from a associate. Equally, we will run them in-house in your organisation or, even higher, a gaggle of associated organisations. Our Fundraising Camp for hospice fundraisers, for instance, went down properly. So too did our Fundraising Camp for the Institute of Fundraising Yorkshire and North East teams in 2018.
We additionally supply this as an occasion that may be a part of one other convention. We’ve run a model of Fundraising Camp twice on the Worldwide Fundraising Convention in Holland, within the first yr of which it was rated the preferred session.

Ask me about Fundraising Camp.


7. Visitor internet hosting your on-line group

A few of you run on-line communities for fundraisers, whether or not employees, volunteers or supporters who become involved with fundraising.

Typically it may be helpful to clean up your content material or introduce one other angle. I’ve contributed to fundraising boards since 1992, and run my very own since 1996. It has morphed from an email-only listserv via numerous codecs, earlier than shifting to a web-based group on this website, and thereafter shifting to a LinkedIn group.

This yr Aviva requested me to function a visitor contributor to its Aviva Group Group on Fb, to share fundraising recommendation, concepts and inspiration, to encourage questions and to work together with the members. This ran all through March.

Ask me about guesting in your on-line discussion board.



I run a variety of coaching programs, and have been coaching charity employees in elements of digital fundraising since 1996. I do that in numerous codecs.

eight. My present programs

I run my very own public programs, that are additionally obtainable in-house. Yow will discover these on Eventbrite. Having run dozens of various subjects through the years (Fundraising utilizing Twitter, How one can curate your charity’s content material on-line, How one can run a charity e-mail publication, The right way to use Mailchimp as a charity, Find out how to get began with WordPress in your charity’s web site, How you can fundraise on-line on a shoestring, and extra) I at present are likely to concentrate on providing:

• The best way to take advantage of digital fundraising (in the future)

• Graphic Visitors: the right way to create and use fundraising pictures and video on social media (half-day)

• Tips on how to construct your private model within the charity sector (half-day)

I additionally run these as in-house programs. They work nicely as for a employees team-building day, and a number of other charities have booked them for that function.

Ask me about operating an in-house course.

9. On-line programs

I’m additionally engaged on providing my coaching programs on-line. At present there is only one, on How you can take advantage of RSS feeds in your digital advertising. However I’m engaged on including a number of extra.

10. Coaching for different coaching suppliers

I additionally present or have offered coaching on parts of digital fundraising for different organisations over a few years e.g.

11. Different programs by different trainers

For the previous 12 or so years I’ve been providing coaching by different trainers. I have a tendency to identify a subject that deserves a wider viewers amongst fundraisers and an professional coach after which supply that.

Present occasions, lots of them kindly hosted in London by Blackbaud/JustGiving, embrace:

• Bereavement coaching for fundraisers: the way to interact with bereaved donors

• An introduction to Present Help (plus plenty of particular programs on parts of Present Help e.g. retail Present Help, easy methods to put together for a HMRC Present Assist audit, and Present Assist Small Donations Scheme)

• The best way to fundraise utilizing Fb’s promoting and fundraising instruments

Out there course dates are additionally revealed on Eventbrite.

Most of those can be found in-house too.

Ask me about an in-house course from certainly one of these professional trainers in your staff and colleagues.

12. Consultancy with companions

In addition to my very own consultancy providers, I additionally work with bigger groups together with Charity Consultants Ltd, Wootton George Consulting and Win That Pitch.


13. Talking at occasions

I’ve been talking at occasions about digital fundraising since 1995, within the UK and additional afield. There aren’t many individuals who’ve a 30 yr perspective and understanding of how digital has been harnessed by the charity and social good sector.
Ask me about talking at your convention or occasion.


14. Final-minute providers

Working for myself I’ve extra flexibility, with the end result that I’ve been requested to face in at very brief discover to run a coaching course, current at a convention or present another sort of emergency help. 

I’ve helped run a web optimization for charities course, introduced keynote speeches, run some coaching for corporations on content material improvement, and helped out organisations dealing with public status challenges.

Ask me about pressing help.



I think there are different methods during which I’d be capable of assist your organisation. I do relish doing one thing new and difficult, doubly so if it includes working in new methods and with gifted individuals. If any of the above strikes a chord and makes you assume that I is perhaps a supply of assist, do ask!






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